On March 27, Siam Clinic Phuket was honored to participate as a Guest Speaker at the seminar “The Rise of Global Wellness Tourism for SMEs”, organized by UOB in collaboration with the Tourism Authority of Thailand (TAT) at Angsana Laguna Phuket.
This panel discussion reflected Siam Clinic Phuket’s role as more than an aesthetic clinic. We are also part of the growing wellness tourism ecosystem in Phuket, contributing to the way medical aesthetics and wellness services support the broader tourism economy.
During the discussion, Siam Clinic Phuket shared perspectives drawn from the experience of being both a doctor and an entrepreneur, with insights into how international patients make decisions, how wellness brands grow, and where the future of the industry is heading.
One key point shared on stage was that approximately 70% of international patients who come to Siam Clinic do not simply visit the clinic while traveling. Instead, many of them choose their treatment first, then continue their trip afterward. In other words, for many wellness travelers, the journey begins with the treatment decision rather than the destination itself.
Another important topic was the value of having a clear branding proposition, something many SMEs in the wellness industry tend to overlook. Siam Clinic shared that it took nearly five years to fully crystallize the brand identity of “Precision Aesthetics & Wellness.” During the first three years, the business explored multiple directions without a strong focus. Once the brand positioning became clear, revenue growth followed more meaningfully.
The discussion also highlighted Phuket’s strong global potential. The island offers an excellent price-to-quality ratio, making it highly competitive in the international wellness market. At the same time, one of the most significant bottlenecks acknowledged by many participants in the room was the shortage of qualified talent, especially nurses and therapists who can communicate in English and are properly trained in wellness-related services.
Another trend identified as especially important for the future is Longevity Tourism. Today’s clients are increasingly willing to invest not only in looking better, but in living longer with better quality of life. This shift reflects growing interest in services that support long term health, vitality, and well-being, rather than beauty alone.
Siam Clinic Phuket would like to sincerely thank UOB and the Tourism Authority of Thailand (TAT) for creating this valuable platform for SMEs to exchange ideas, insights, and real business experiences. We also extend our appreciation to all fellow panelists for contributing to such a meaningful discussion.
As the wellness tourism industry continues to grow, Siam Clinic Phuket remains committed to advancing Aesthetics & Wellness with a clear medical and strategic vision, while supporting Phuket’s position as one of the leading wellness destinations in the region.